Formulation and Execution of Marketing Plans
From an internal perspective, we gain an in-depth understanding of enterprise needs and
product value and provide clients with the optimal solution for full-case advertising planning through targeted marketing strategies.
Sales Center Management and Experiential Marketing
Experiential Marketing Oriented by Wellness Operations
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Formulate Operation Plans
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Based on the operation positioning, screen and design service-to-be-experienced of the experience zone, and formulate operation budgets and management systems.
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Pre-operation Preparation
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Submit the staffing and salary budget, equipment procurement list, organize team recruitment and training, and formulate service processes, etc.
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Customer Visit Reception
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Provide professional introductions to the space, equipment and service-to-be-experienced, and create opportunities and scenarios for potential customers to revisit.
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Potential Customer Experience
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Distribute experience vouchers, complete appointment arrangements, reception and experience services, verify and redeem the experience vouchers, and provide customer experience feedback to the sales rep team.
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Customer Social Activities
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Provide private salon services for contracted customers; customers are responsible for invitation of guests, while the operation team provides planning, marketing collaterals support and on-site execution services.
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On-Site Cultural Activities
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Regularly plan and implement culturalS activities at the sales center and take the lead in project activity execution and service delivery.
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Customer Wellness Experience
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Offer private banquet services, wellness packages, traditional Chinese medicine (TCM) massage, spa services, etc.
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Operation Management Review
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Regularly summarize operation data, submit the budget for the following month, conduct operation reviews and customer reviews, and iterate the operation plans.
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Design Resource Integration
Based on the project positioning, we integrate and recommend professional design resources of various disciplines.
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- Interior Design
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- André Fu (傅厚民)
- Founder of André Fu Studio
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- George Yabu & Glenn Pushelberg
- Founders of Yabu Pushelberg
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- Antonio Citterio & Patricia Viel
- Founders of Antonio Citterio Patricia Viel
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- Michael Gabellini & Kimberly Sheppard
- Founders of Gabellini Sheppard Associates
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- Tony Chi (季裕棠)
- Founder of Tony Chi Studio
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- Ed Ng (伍仲匡)
- Founder of AB Concept
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- Zhang Jian (张健)
- Founder of DIA Interior Architects
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- Yang Bangsheng (杨邦胜)
- Founder of YANG Design Group
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- Maya Ge (葛亚曦)
- Founder of LSD Interior Design
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- Architectural Design
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- Wang Yuhong
- Founding Partner of Greentown Architectural Design Institute (gad)
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- Wu Xuan
- Partner of Greentown Architectural Design Institute (gad)
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- Structural Design
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- Wang Jun
- Deputy Director of China Academy of Building Research
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- Lighting Design
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- T.K. Kwan (关永权)
- Kwan Yong Kuen Lighting Design Co., Ltd.
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- Acoustics Consultant
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- Yan Xiang
- Professor, School of Architecture, Tsinghua University Director of Physics Laboratory
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- Landscape Design
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- Zheng Shufeng
- Design Director of Antao Design (ANTAO)
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- Public Art Design
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- Zhan Min
- Founding Partner of AHA
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Design Management
Based on the project positioning, we integrate and recommend professional design resources across various disciplines.
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Strategy Consultant
Set the Benchmark for Top-Tier Luxury residence Value
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Project Strategy Positioning
Designer Referral
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Design Consultant
Align International Aesthetics with the Needs of China’s Top-Tier Clients
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Design Context Collation
Space Planning
Design Scheme Review & Recommendations
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Implementation Consultant
Ensure the Perfect Realization of Master Design
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Construction Drawing Review & Recommendations
Show Room Quality Control
On-site Construction Tracking & Feedback
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Project Strategy Positioning
Focusing on the global top-tier luxury property sector, we provide project strategies and resource matching from the perspective of pinnacle clients' needs:
Conduct an in-depth analysis of project attributes, accurately anchor value positioning, and clarify core differentiation directions.
Match the exclusive resource matrix for global top-tier luxury properties, provide targeted resource matching solutions covering design resources, customized service resources and international top-tier brand resources, and ensure the high-end positioning of the project through top-level design.
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Designer Referral
Gather World-Renowned Designers
Connect Premium Real Estate Developers and Top-Tier Private Clients
We aspire to witness more masterpieces inspired by the wisdom of great designers emerging across China,
ultimately evolving into collectible and heritage-worthy works of art.
We also look forward to seeing more Chinese design masters
showcasing our cultural confidence on the global stage.
With the aim of promoting industry exchanges and development, we strive to unlock the multiverse of design
and continuously deliver valuable design solutions to the market.
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Design Context Collation
Assess the project tone and conduct directional control, to facilitate designers’ full understanding of the project concept.
Directional recommendations for project positioning
Provide project case references and analysis
Assist in preliminary directional positioning communication with designers
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Space Planning
Define the preliminary space tone, strengthen the project’s appeal to luxury residence clients, and improve planning rationality.
Functional space planning recommendations
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Functional space planning recommendations
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Circulation organization planning recommendations
Unit type planning recommendations
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Provide recommendations for unit area ranges and number of rooms
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Provide unit layout planning strategies
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Design Scheme Review & Recommendations
Provide scheme recommendations from the perspective of the full life cycle of luxury residence, enhance the construction feasibility, ensure design fidelity, and improve the efficiency of subsequent operations.
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Construction Drawing Review & Recommendations
Drawing on experience in developing top-tier luxury projects, we fully ensure the consistency and compatibility across all disciplines.
We extend the design scheme, proactively identify potential risks in subsequent implementation, and provide professional optimization advice on the constructability of construction drawings.
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Show Room Quality Control
We oversee the construction completion throughout the entire process, optimize the overall cost in parallel, shorten the construction period, and strike a balance between design fidelity and project cost-effectiveness.
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On-site Construction Tracking & Feedback
Issue regular project progress reports
Follow up on rectification progress on a regular basisCombine practical on-site conditions
Identify existing problems
Optimize the implementation plan
Provide on-site construction guidance
On-Site Sales Rep Team
Over 15,000 wellness clients and more than 10,000 luxury residence clients, along with a proprietary customer management system developed independently.
